Wear a bit ofocean magic
Hand-strung pearls, 18k gold, sterling silver, jade & amber — tiny keepsakes made to feel like they washed up just for you.
each piece is one of a kind, just like you
Shop by material
Everything is real and made to last — no plating that fades, no green fingers, promise.
Every piece starts at my little seaside table
I grew up collecting shells and shiny things I found along the shore, and I never really grew out of it. Pearl & Tide is that same feeling—one girl, a bright bench full of gemstones, and a stubborn belief that everyday jewelry should feel like a tiny bit of treasure.
Each creation is handmade and supplied out of Cupertino, Ca
What the mermaids are saying
The prettiest little pearl bracelet I own—I get compliments every single time.
Priya R.Ordered the jade necklace for my sister and it even came with a note by name. It feels so personal, like a gift from a friend.
Dani L.Real gold at a price that didn't scare me, and it hasn't faded once. This is my go-to jewelry shop now, full stop.
Amara T.Mermaid Club
Get 10% off your first treasure, first dibs on new drops, and the occasional sea-inspired letter.
No spam, ever — unsubscribe with one tap. Just pretty things.